The making of our Australian Wool Collection

Using Australian wool from all over the country, we are proud to launch our Australian Wool Collection for Autumn/Winter ’16. Here, our Womenswear Senior Product Manager, Lisa Hunter talks about the inspiration behind the collection, using Australian wool and working with The Woolmark Company to bring you a range of premium knitwear for the season. What was the first step in designing our Australian Wool Collection? Finding a yarn that is homegrown and luxurious with numerous natural benefits. We wanted to offer our customers the best quality wool possible and partnering with Woolmark allows us to ensure our collection is certified for exceptional quality. Why Australian wool? We are passionate about supporting the Australian industry and offering our customers exceptional quality garments. Wool is a biodegradable, renewable product, so working with Woolmark for a wool collection was the natural next step for us. What’s your favourite piece from the range? I love the Karla Roll Neck Cable Pullover because it’s such a luxurious piece, perfect for winter and so key for this season’s looks. It’s a first for Jeanswest, what were the benefits of working with The Woolmark Company? Transparency, as we were able to work closely with Woolmark to understand the origin of … Continue reading The making of our Australian Wool Collection