Repreve Denim
Jeans, Women

Fits our Future, Fits Best: 360 Repreve Denim

Our eco-friendly Repreve jeans are back and they’re better than ever! These feel-good jeans are made from cotton, our signature 360 stretch and plastic bottles, which are upcycled using an innovative technique.

Meet Laura Wells; presenter, model, and passionate environmentalist. As the star of our latest campaign, we caught up with Laura to talk about recycling, and her new pair of jeans made with recycled plastic bottles.

Above: Agnes Pullover & 360 Repreve Mid Waisted Skinny 7/8th Mid Indigo.

You’ve been a big advocate for reducing and recycling plastics in our environment, can you tell us why this is so important?

Plastics are made from petroleum, a non-renewable resource. To create plastic items, especially single-use items, is labour and energy-intensive and produces a rather large carbon footprint that contributes to the climate crisis. This coupled with the fact that plastics end up in our oceans, polluting and injuring or killing humans and wildlife; or end up in our landfills and never properly breakdown further emitting greenhouse gases, means that reducing our consumption and recycling and upcycling these plastics is the most beneficial way to create a healthier more sustainable planet for all.

Can you share with us some statistics about how many bottles end up in the ocean every year and the impact that can have on our waterways?

Worldwide, approximately one million single-use plastic water bottles are bought every minute.

In Australia, we recycle around 36% of our PET (polyethylene terephthalate) which means that around 373 million plastic water bottles end up as waste; either in landfill or our oceans.

These plastic bottles photodegrade, and eventually break up into smaller and smaller pieces, extending the surface area of the plastic, providing bite-sized pieces for animals to ingest and can even end up in our food chain – with the chemicals from the plastic leaching into the seafood we consume!

An estimated eight million tonnes of plastic ends up in our oceans every year.

You’ve had a chance to ‘road test’ our new Repreve denim collection… What did you think?

I really enjoyed the versatility of these jeans. They are super comfortable, robust and go from day to night really easily.

The curve embracer fit is also a bonus!

What do you think makes this collection so important?

Using post-consumer waste (plastic that has already been created) instead of creating newer plastic to use in the jeans, is a great way to reduce the footprint of the item and also educate consumers on the plastic pollution epidemic… we can change behaviours, one pair of jeans at a time!

For those of us wanting to be more environmentally conscious but not sure where to start, what are some subtle changes that we can implement in our own life to immediately start making a difference?

It’s so easy to reduce your plastic consumption and therefore create a cleaner, healthier planet.

  1. Use a reusable water bottle.  If you were to buy enough bottled water to drink the recommended intake of eight glasses per day this would cost you approximately $3650 a year (based on $2.50 for a 500mL bottle). The same amount of tap water would cost you just $0.98 per year. So, save the cash and tap it, it’s free!
  2. Ditch those disposable coffee cups and get yourself a reusable one. Single-use coffee cups are lined with plastic, and not to mention the lid is obviously plastic. It is continuously leaching chemicals into you delicious caffeinated beverage, so do yourself a favour and reuse!
  1. Carry a reusable bag with you, either on your keys, in your pocket, handbag or car. Cutting back on the turtle killers will make a huge difference to the health of our marine friends.
  1. Ditch the straws and use your lips. Straws can’t be recycled.
  2. Reusable cutlery sets and containers for your takeout lunches are fantastic. Take them to the store and get them to fill them up rather than using plastic disposable containers.


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