In the Press, Products & Trends, Women

The making of our Australian Wool Collection

Using Australian wool from all over the country, we are proud to launch our Australian Wool Collection for Autumn/Winter ’16. Here, our Womenswear Senior Product Manager, Lisa Hunter talks about the inspiration behind the collection, using Australian wool and working with The Woolmark Company to bring you a range of premium knitwear for the season.

What was the first step in designing our Australian Wool Collection?

Finding a yarn that is homegrown and luxurious with numerous natural benefits. We wanted to offer our customers the best quality wool possible and partnering with Woolmark allows us to ensure our collection is certified for exceptional quality.
Australian Wool Collection Moodboard

Why Australian wool?

We are passionate about supporting the Australian industry and offering our customers exceptional quality garments. Wool is a biodegradable, renewable product, so working with Woolmark for a wool collection was the natural next step for us.

What’s your favourite piece from the range?

I love the Karla Roll Neck Cable Pullover because it’s such a luxurious piece, perfect for winter and so key for this season’s looks.

It’s a first for Jeanswest, what were the benefits of working with The Woolmark Company?

Transparency, as we were able to work closely with Woolmark to understand the origin of our products and establish where our wool was sourced from in Australia. Working with Woolmark also ensured there was consistent quality and exceptional manufacturing in creating our collection.

We also collaborated with Woolmark to offer Jeanswest training programs, which gave all our team members a better understanding and appreciation of wool production.

What’s the most valuable thing you’ve taken away from this collection?

It was so valuable for us to learn and understand the whole process of Australian wool production, from the farming and shearing, to the baling & brokering. This enabled us to have a strong understanding of how best to use Australian wool in our collections.

What were the most important factors when designing this collection?

We wanted to make the collection really special for our customers, using a feminine soft pink, cream and grey palette and pretty cable designs combined with the fantastic natural benefits of wool. Ultimately we want our customers to wear each piece and feel so comfortable and confident knowing they are wearing great quality.

See our Australian Wool Collection come to life:

Shop the complete Australian Wool Collection for Women and Men.


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