We’re thrilled to announce we raised over $24,000, in our 11th year as Jeans for Genes offical denim partner! Over the years, we have raised an amazing $900,000 for the Children’s Medical Research Institute with all funds going towards new treatments and cures for childhood diseases.
Our partnership with the Children’s Medical Research Institute is now more than 10 years strong. We’ve collaborated with them on numerous projects above and beyond their annual Jeans for Genes Day, launching a variety of campaigns including competitions, eDMs and jean giveaways in conjunction with selling a range of Jeans for Genes merchandise in over 180 of our Australian stores.
The Jeans for Genes 2017 Ambassadors were all dressed and gifted with Jeanswest product for the offical Jeans for Genes Day campaign shoot. Above Nadia Bartel wears our Ellen Embroidered Skinny 7/8th Jean.
The entire team at Jeanswest Head Office got involved on the day. We all showed our support by sporting our best double denim looks, and showed off our baking skills to host the biggest fundraising morning tea the office had ever seen. All proceeds donated to the cause.