behind the scenes
This seasons collection is a celebration of print and colour, perfect for effortless Summer dressing and the events season ahead. The hero print featured in our new collection is colourful, feminine and will inspire exotic balmy nights. Take a look at how our Designers created and bought the Summer Print to life in our new arrivals!
Our Summer campaign saw the Jeanswest Crew travel to the beautiful yet hot, picturesque Australian Outback. They visited some stunning locations in the Northern Territory and we think you’ll agree, the images really show the true beauty of Central Australia. Take a look at the stunning scenery and behind the scenes snaps capturing the adventure that brought our latest campaign to life.
The stunning prints featured in our latest collection combine tones of blue with pops of zesty lemon in eye-catching textures, spots and stripes. Easy to wear styles and silhouettes let the prints do all the talking. Here’s a behind the scenes look at how our designers created the prints of the season!