We’re super excited to announce our collaboration with Cotton Australia and the launch of our Australian Cotton Womenswear Collection, which will be available online and in over 200 stores across Australia and New Zealand. Here’s an inside look at the launch event and the amazing collection coming soon!
After almost a year in the making our Australian Cotton Project launched at a media event at Sydney’s iconic Opera House. We celebrated Cotton Australia’s largest woven womenswear collaboration and unveiled the first look at the collection to an intimate media and fashion industry crowd. Meet some of our guests below, as they previewed the new range.
(L to R) Cassie and Ana (Cosmopolitan), Bianca (Australian Women’s Weekly), Dimitri (Inside Retail),
James (Oxfam), and Rachel and Marnie (Grazia).
Inspired by a warm getaway on the European Capri Coast, the collection is perfect for spring and transitioning into the warmer months ahead. Our cotton collection features a fresh palette of blue and white, stripes, embroidery and tie details and there is a garment to suit everyone from skirts to shirts and of course, denim.
The soft stripes, embroidery, and tie detailing align with the trends we’re seeing come through for this summer, and of course we’ve included a pair of jeans; a beautifully crafted ripped and repaired slim boyfriend fit that customers will love. This collection is an all Australian fashion story, we’ve really worked to ensure there’s something new in this range for every woman, across all ages and body shapes.
Lisa Hunter, General Manager of Product
Our commitment to traceability and ethical sourcing in manufacturing, continues as we take the next step to deliver world-class products in partnership with a local agricultural industry. Australian cotton is a natural fibre that is soft on the skin and cool and comfortable to wear. The garments in this collection are low maintenance to care for and the high quality allows for a “wear more, wash less” mentality; further contributing to the environmental benefits of the product that is Australian Cotton.
Buying Australian Cotton not only means a quality, sustainable product – it also means you’re standing beside farmers, and the 150 local communities they support across Queensland and New South Wales where cotton grows.
Adam Kay, Cotton Australia CEO