Curve, In the Press, Jeans

Jeans for Genes Day 2015

At Jeanswest we’re proud to continue our partnership with Jeans for Genes Day to help raise much needed funds for the Children’s Medical Research Institute, supporting the incredible research they are undertaking in the fields of cancer, epilepsy, and genetic disorders in children. Jeans for Genes Day holds a special place in our heart, and is held on the first Friday of August every year, this year being Friday 7th August 2015.

Each Australian Jeanswest store will be selling Jeans for Genes Day merchandise such as badges, tissue packets, bracelets and pens until late August – with all the proceeds going directly to Jeans for Genes Day so you can support the cause directly at a Jeanswest near you. Find your closest Jeanswest store here.


To date, over the years of our partnership we’ve raised in excess of $964,000 and we’re very confident we’ll be announcing we’ve hit the $1 million dollars this year.

On the day, show your support for Jeans for Genes Day in a pair of your favourite Jeanswest jeans and don’t be shy to show off that double denim. Here are a few suggestions that we think you’ll love!


A sleek and fitted pair of skinny jeans – a must-have fashion stale for every wardrobe.


Boyfriend Jeans. Great for the weekend, a slouchy casual silhouette designed to be worn loosely.


Slim Straight Jeans. Slim through the hips, thigh and knees but finished straight to the ankle.


For girls with curves, our famous curve embracer jeans are designed to hug your curves with more ease through the hips but come in at the waist so there’s no gaping at the waist band.

Love your Jeans? Learn how to keep them longer with care tips from our denim experts.

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