Mother's Day
In the Press

Meet Some of our Amazing Jeanswest Mums: Irene

With Mother’s Day around the corner, we’d love to introduce you to just a few of the amazing mums who are working behind the scenes for you at Jeanswest. We’ve captured some beautiful moments between our JW Mums and their loved ones, and caught up on all things motherhood.

Meet Irene – mother, grandmother, and Senior Merchandise Planner in our denim team. With over with over 25 years at Jeanswest, Irene is denim royalty!

Irene, you were a natural in front of the camera! What was your favourite part of the Mother’s Day photo shoot?

The opportunity to have a professional shoot with my little girl! We had so much fun.

It was so clear on set that you and Jade are not just Mother and Daughter, but good friends too – what’s the secret to your great relationship?


Mother's Day

What’s one of Jade’s qualities that you’re most proud of as a mum?

Her creativity. I’m so proud of Jade and who she is and what she’s achieved.

Do you have plans for the Mother’s Day weekend?

To be together. We’ll have a family gathering that will include my other children and grandchildren as well – perfect.


If there was one piece of advice you’d like your children to take with them throughout their lives as adults, what would it be?

Respect others. Keep abreast with new things, never stop learning, and be passionate.

Lastly, you’ve worked in the Jeanswest denim department for over 20 years now – can you give us some hot tips? What’s your top denim picks for this Mother’s Day?

I’ll be wearing our Freeform 360s! Comfortable and stylish – perfect for playing with my grandchildren.

Mother's Day

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