Jeans, Women

Introducing Our Premium Indigo Edition

LunaHero

Liz

Our new limited release ‘Indigo Edition’ collection is designed in premium denim, unique to any of our other jeans. Available in three styles, you definitely won’t want to miss out.

We caught up with Liz, our Denim Product Developer, to get the inside word on the new collection!


Tell us a little bit about the new ‘Indigo Edition’?
The ‘Indigo Edition’ capsules are a new addition to the Jeanswest women’s denim range; they’ll feature unique and limited collections featuring the most premium denims and innovative laundering techniques. The first of our ‘Indigo edition’ range has been entirely handcrafted in Turkey. For this special capsule, we collaborated with world renowned Turkish mill ‘Kipas Denim’. The entire collection was produced in Turkey, including the fabric, sewing and washing. Kipas’ ongoing commitment to sustainable practices in their fabric production, ensures they’re leaders in the denim world.

What was the inspiration behind this capsule?
The inspiration for this capsule was an artisan feel, adding different treatments to each jean for a hand crafted look. The range consists of 3 styles – one heavily repaired and patched slim boyfriend, and two skinny options, one with a cleaner look in a high rise, and the second with some repair and patch detail in an inky blue shade. Both skinny styles are also available in Curve Embracer.Indigo1How are the ‘Indigo Edition’ styles superior to any other denim?
Turkish denim is renowned for its beautiful softness, lustre, high performance and quality; it is amongst the best denim in the world.  Not only does Kipas produce beautiful denim, they also work to minimise their environmental impact in all steps of the production chain by using fewer chemicals, less water, less energy and by using new technologies, high tech machinery and equipment.

The cotton used in this fabric has also been spun using a portion of BCI Cotton. BCI stands for ‘Better Cotton Initiative’ which exists to make global cotton production better for the people who produce it, better for the environment and ensures that cotton remains a sustainable resource into the future.

What is your favourite feature from the ‘Indigo Edition’?
I love the sleek styling of the skinny styles and the beautiful, rich indigo wash of the Skye Skinny. The High rise fit of the Rada Skinny offers a super sleek silhouette while the Luna Slim Boyfriend is a super cool, distressed jean perfect for weekend dressing. I know that’s more than one favourite but, it’s hard to pick just one when you love them all.

How will you be styling your new ‘Indigo Edition’ styles?
I’ll be wearing our ‘Indigo Edition’ styles (yes all 3 of them) with the beautiful tops we have coming in for Spring. These floaty tops can elevate a sleek jean from everyday staple to a gorgeous night out look. These jeans are really versatile and will become everyone’s wardrobe staple and because the denim is such excellent quality they will last and last!

Rada

The premium ‘Indigo Edition’ Denim collection is limited release, so make sure you check them out in-store or online now!

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2 Comments

  • Reply Sharon Robinson 01/08/2017 at 7:10 pm

    Why only in 7/8 length?? I liked reading about this new collection and was interested in these jeans but I am a tall woman and this length just looks ridiculous. Also in a recent visit to in-store there are were no full length high waisted jeans, again why the limited styles?

    • Reply Jeanswest Team 02/08/2017 at 10:50 am

      Hi Sharon,
      We’re thrilled to hear you’re interested in our new Premium Indigo Edition denim collection! Unfortunately as we head into the warmer months, you’ll notice a lot more 7/8 leg lengths in our stores along with our Capri lengths too. We have some exciting new denim collections launching next year which will feature some more full length styles, so keep your eyes peeled.
      Thanks,
      Jeanswest

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