A key wardrobe essential for the warmer months, our new ‘Summer Lengths’ offer just the right amount of coverage and stretch for the perfect summer denim. We sat down with denim expert and Jeanswest Denim Product Manager, Adrienne to get the inside word on our new denim lengths…
Shorter denim lengths are a major must for spring and summer fashion. What was the inspiration behind the range?
We know our customers love the cropped and capri denim lengths, and the Pedal pusher has definitely seen a resurgence this summer after a long hiatus! So, we decided to offer two different styles in the pedal pusher – a darker wash with split detail at the hem and a more casual option with vintage washing treatments featuring a turn back cuff.
What will our customers love about our new denim lengths?
Our new denim lengths are ideal for our customers that still want to live in their favourite jeans this summer, but aren’t exactly ready for the transition into shorts! They’re designed with just the right amount of stretch, making them as comfortable as they are stylish!
Do you have any styling tips for shorter denim?
Wear yours with a button-up shirt tucked in at the front and finish the look with a cute pair of wedges! The biggest benefit of shorter denim… they’re the perfect length for summer sandals and strappy heels.
Were there any innovative techniques used when designing the range?
The denim used for our new pedal pushers combines a sustainable fibre called Repreve, which is made from recycled plastic bottles, and is our way of making a difference! So you can not only look good, but feel good about your new jeans too!
What other denim trends can our customers expect in the new season?
Coloured denim is another huge trend for Spring/Summer, and we can expect to see a lot of bright reds and pastel tones across denim. Colour has made a comeback in the last year and it’s a fun way to mix up the usual indigo denim tones.