See behind the scenes footage from the making of the April 2012 Jeanswest window campaign.
Jeanswest celebrates 4 decades of denim in-store.
There's a party going on at Jeanswest this year... with 4 decades of denim under our belt we've got plenty to celebrate! It's a huge milestone and it got us thinking about those moments in life. What's your denim moment?
Denim Moment #15Discovering a new buddy. Adorable. Huggable. More reliable than my boyfriend.
Denim Moment #39Found our own way and got there just in time to miss the speeches.
Denim Moment #25Oodnadatta to Coolongatta. 4,000 K's. 2 flat tyres. 1 helluva ride.
New season fashion shot on location in Alice Springs!
Shooting 28 different styles of jeans was a big day! Go behind the scenes here:
Get behind the scenes of our June Winter 2011 shoot here:
Check out scenes of our March Denim 2011 shoot here:
And more excitement from our February 2011 Military Chic shoot here: